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7 Brochure Design and Printing Tips

Monday, May 24th, 2010

A brochure is a very important and effective marketing tool. It can effectively market your business to give you more profits by providing potential customer with all your contact and business information. This is the reason why you have to spend lots of thought and consideration in brochure design and printing.

1. Though it may a bit expensive, have your brochure designed by a company that has the experience to deliver quality products. They know how to communicate with your targeted customers to reap better profits. Moreover, the extra customers you gain through your brochure will be worth the money you spend to have your brochure designed.

2. It is only after you know your goals, and who you intend to target through your brochure should you set about designing the brochure. Once you list down the purpose of the brochure, you find it easy to design your brochure.

3. As it is not possible for you to provide all details of your business in the brochure, you have to first list out all relevant details. Then you have to choose and be specific in your choice of information to include in the brochure. Don’t forget to include your address, name, email address, phone number, logo and taglines to the brochure.

4. Think of a catchy heading for the brochure that will grab the attention of readers. It should create such an impact that your readers become interested in becoming your customers after reading the brochure.

5. The photographs and graphics you use in the brochure should be professional and of good quality. Use of poor photographs and graphics may give the wrong message to the reader. If you find it expensive to hire a photographer for your photos, you may find a great one in stock imagery. Remember that people who receive your brochure first take a look at the photographs and then read the brochure.

6. The colors used in the brochure should preferably be ones that are associated with your business.

7. Though you may have cheap paper options to use for the brochure, this is something that should not be compensated on. Be ready to spend as much money as required on paper and printer for your brochure design and printing. Instead of printing the brochure on your home printer, use a commercial printer as it gives better prints. It also helps you maintain the quality of your brochure in all aspects.

With the help of these tips, you will be able to design and create the perfect brochure to give potential customers and improve your business.

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