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5 tips for choosing A Reliable Printing Company

May 18th, 2010

A printing company is a very integral part of your business. It is the print shop that prints all your marketing material and in the process helps build your identity in the business and corporate market.

However in the process, the printing company can also either improve or destroy your business. If the printing services is not reliable or professional in their work, you may end up repenting hiring them in the first place. So here are some tips to help you choose and hire a reliable and competent printing company.

1. The printing company should be well versed with the ins and outs of the printing industry. They should know the whereabouts of the industry so that they can provide excellent printing services to create maximum customer satisfaction.

2. The printing company should be kept updated with the progress made in the printing industry. This means they should have the knowledge to use the right software programs and technology so that they can create solutions for any printing job you offer them.

3. To use the latest software and technology, the printing shop should also be technologically well equipped. With the right printing equipment, they will be able to produce excellent prints to help you sell your business in the market.

4. Of course, the printing staff with the printing company should be both knowledgeable and professional in their outlook. They should be able to help in handling all your needs, and work well with each other to create unique and quality designs for you.

5. It is always better to choose a printing company that can give you personal attention throughout the printing process. This way you can exchange ideas and views better to get better prints for your company.

With the help of these tips, you will be able to choose a reliable and adept printing company. The chosen printing company will thus be able to produce successful promotional materials for your company.

Top 10 Ways to Promote Your Business Offline

May 15th, 2010

Are you looking for more ways to spread the word about your business? While online marketing continues to grow, it’s important that you don’t forget about all the benefits print marketing has to offer. With the promotional ideas in this list, you can increase brand awareness, reach out to new prospects, drive more sales, and create a buzz for your business.

Here are the top 10 ways to promote your business offline.

1. Vehicle wraps — A wrap for your car can turn your vehicle into a moving billboard that’s constantly promoting your business. Whether you’re driving on the freeway or parked at the grocery store, your vehicle wrap will catch the attention of everyone who passes by. This builds name recognition and trust, helping you get even more sales.

2. Stickers — Don’t want to put a wrap on your car? How about a sticker for advertising your business? You can pass out stickers as promotional items to spread the word about your company.

3. Brochures and flyersBrochures and flyers are good marketing tools because they allow you to offer more information to potential customers. You can spend more time going over the benefits of your products and services, giving customers the information they need to make an informed buying decision.

4. Business cards — Every businessperson should have a business card. And make sure you always have extra copies of your business card on you, because you never know when you’re going to run into a prospect.

5. Door hangers — Businesses from a wide range of industries have had success by placing promotional door hangers on homes and apartments throughout their area. It’s a good tool for building awareness, and you can even include a special offer or coupon on the door hanger.

6. Direct mail postcardsDirect mail continues to be one of the most powerful marketing tools. A well-written and nicely designed postcard can get you many responses from interested customers.

7. Calendars — Send out promotional calendars before the beginning of the new year to your clients and prospects, and you could end up staying in plain view for the entire year.

8. Pens and pencils — Promotional pens have a long history of being used for branding purposes. You can hand these out and send them with your mail packets. It’s a good tool for making sure your customers and prospects are always thinking of you.

9. T-shirts — An attractive T-shirt can act as a walking advertisement for your business. You can even wear one yourself to let everyone know about your company!

10. Reusable tote bags — This is a timely promotional tool that takes advantage of the green movement. Reusable tote bags can be used for grocery shopping, and if you brand the bags, you’ll be promoting your business at the same time.

Do you still market your business offline? Are there any promotional tips you’d add to this list?

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