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Archive for the ‘Business Cards’ Category

Top 10 Ways to Promote Your Business Offline

Saturday, May 15th, 2010

Are you looking for more ways to spread the word about your business? While online marketing continues to grow, it’s important that you don’t forget about all the benefits print marketing has to offer. With the promotional ideas in this list, you can increase brand awareness, reach out to new prospects, drive more sales, and create a buzz for your business.

Here are the top 10 ways to promote your business offline.

1. Vehicle wraps — A wrap for your car can turn your vehicle into a moving billboard that’s constantly promoting your business. Whether you’re driving on the freeway or parked at the grocery store, your vehicle wrap will catch the attention of everyone who passes by. This builds name recognition and trust, helping you get even more sales.

2. Stickers — Don’t want to put a wrap on your car? How about a sticker for advertising your business? You can pass out stickers as promotional items to spread the word about your company.

3. Brochures and flyersBrochures and flyers are good marketing tools because they allow you to offer more information to potential customers. You can spend more time going over the benefits of your products and services, giving customers the information they need to make an informed buying decision.

4. Business cards — Every businessperson should have a business card. And make sure you always have extra copies of your business card on you, because you never know when you’re going to run into a prospect.

5. Door hangers — Businesses from a wide range of industries have had success by placing promotional door hangers on homes and apartments throughout their area. It’s a good tool for building awareness, and you can even include a special offer or coupon on the door hanger.

6. Direct mail postcardsDirect mail continues to be one of the most powerful marketing tools. A well-written and nicely designed postcard can get you many responses from interested customers.

7. Calendars — Send out promotional calendars before the beginning of the new year to your clients and prospects, and you could end up staying in plain view for the entire year.

8. Pens and pencils — Promotional pens have a long history of being used for branding purposes. You can hand these out and send them with your mail packets. It’s a good tool for making sure your customers and prospects are always thinking of you.

9. T-shirts — An attractive T-shirt can act as a walking advertisement for your business. You can even wear one yourself to let everyone know about your company!

10. Reusable tote bags — This is a timely promotional tool that takes advantage of the green movement. Reusable tote bags can be used for grocery shopping, and if you brand the bags, you’ll be promoting your business at the same time.

Do you still market your business offline? Are there any promotional tips you’d add to this list?

8 Business Card Boo-Boos to Avoid

Wednesday, May 12th, 2010

When you hand out your business card, does it catch the person’s attention? Or do they not give it a second thought and stuff it away in their wallet or pocket?

A lot of people have business cards just because they’re supposed to. They don’t put much thought into the cards they choose, and as a result, they have a boring card that doesn’t get results. It’s just a waste of space.

The good news is it’s actually pretty easy to come up with a business card that stands out from the rest…one that serves as a powerful marketing tool for introducing yourself to new prospects. You just have to make sure you avoid these 8 common business card boo-boos.

1. Using a generic template — There are hundreds of millions, even billions, of business cards floating around out there. You probably have a few stuffed in your wallet or hidden away in a filing cabinet. These other business cards are your competition. Your job is to stand out from this sea of cards so other people will notice you. You won’t do that if you use the same generic template as everyone else.

2. Not focusing on readability — Now, some people get so carried away in designing their cards that they ignore one tiny thing: Other people need to be able to read the card. Don’t use hard-to-read fonts, and pay attention to the colors you’re using to make sure there’s good contrast. Above all else, someone should be able to read your card easily when you hand it to them.

3. Home-printed business cards — There’s nothing wrong with wanting to save money, but there are times when going cheap makes you look like an amateur. That’s definitely the case with home-printed business cards. Not only is the paper quality usually pretty low, but the cut of the cards isn’t always straight and smooth. Also, it can be easy for the printing to be slanted and uneven on these homemade business cards.

4. Using cheap paper — Speaking of cheap paper, make sure you choose quality paper stock for your business card. You don’t want a feather-weight business card that tears easily or that can slide out of the wallet. This card is an extension of your brand. Don’t skimp on it.

5. Being unclear about who you are and what you do — You’d be surprised at how many people overlook the basics of business cards. Your card needs to have your company’s name, your name, your contact information, and your title. I also recommend putting your unique selling proposition on the business card to help it reach its maximum marketing potential. Just keep it short and to the point.

6. Too much info — Keep it simple. Your business card shouldn’t look like a mini-book. A cluttered design is distracting, making it difficult to find the info you need fast.

7. Trying too hard to stand out — Yes, it’s important to make sure your business card gets noticed, but you have to make sure you don’t go overboard trying so hard to stand out. For example, don’t use oversized business cards: They don’t fit in most wallets.

8. Misuse of your business card — Some people get business cards, yet they never carry them around or hand them out. You should always have a few of your cards on you, because you never know who you’re going to bump into. On the flipside, you have people who are too eager to hand out their cards. People who are shoving their card in your face while you eat; people who are trying to network at funerals. There’s a time and a place for handing out your card. Know them.

Do you like your business card? Why or why not?

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