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Archive for the ‘Brochure Design’ Category

7 Brochure Design and Printing Tips

Monday, May 24th, 2010

A brochure is a very important and effective marketing tool. It can effectively market your business to give you more profits by providing potential customer with all your contact and business information. This is the reason why you have to spend lots of thought and consideration in brochure design and printing.

1. Though it may a bit expensive, have your brochure designed by a company that has the experience to deliver quality products. They know how to communicate with your targeted customers to reap better profits. Moreover, the extra customers you gain through your brochure will be worth the money you spend to have your brochure designed.

2. It is only after you know your goals, and who you intend to target through your brochure should you set about designing the brochure. Once you list down the purpose of the brochure, you find it easy to design your brochure.

3. As it is not possible for you to provide all details of your business in the brochure, you have to first list out all relevant details. Then you have to choose and be specific in your choice of information to include in the brochure. Don’t forget to include your address, name, email address, phone number, logo and taglines to the brochure.

4. Think of a catchy heading for the brochure that will grab the attention of readers. It should create such an impact that your readers become interested in becoming your customers after reading the brochure.

5. The photographs and graphics you use in the brochure should be professional and of good quality. Use of poor photographs and graphics may give the wrong message to the reader. If you find it expensive to hire a photographer for your photos, you may find a great one in stock imagery. Remember that people who receive your brochure first take a look at the photographs and then read the brochure.

6. The colors used in the brochure should preferably be ones that are associated with your business.

7. Though you may have cheap paper options to use for the brochure, this is something that should not be compensated on. Be ready to spend as much money as required on paper and printer for your brochure design and printing. Instead of printing the brochure on your home printer, use a commercial printer as it gives better prints. It also helps you maintain the quality of your brochure in all aspects.

With the help of these tips, you will be able to design and create the perfect brochure to give potential customers and improve your business.

Top 10 Ways to Promote Your Business Offline

Saturday, May 15th, 2010

Are you looking for more ways to spread the word about your business? While online marketing continues to grow, it’s important that you don’t forget about all the benefits print marketing has to offer. With the promotional ideas in this list, you can increase brand awareness, reach out to new prospects, drive more sales, and create a buzz for your business.

Here are the top 10 ways to promote your business offline.

1. Vehicle wraps — A wrap for your car can turn your vehicle into a moving billboard that’s constantly promoting your business. Whether you’re driving on the freeway or parked at the grocery store, your vehicle wrap will catch the attention of everyone who passes by. This builds name recognition and trust, helping you get even more sales.

2. Stickers — Don’t want to put a wrap on your car? How about a sticker for advertising your business? You can pass out stickers as promotional items to spread the word about your company.

3. Brochures and flyersBrochures and flyers are good marketing tools because they allow you to offer more information to potential customers. You can spend more time going over the benefits of your products and services, giving customers the information they need to make an informed buying decision.

4. Business cards — Every businessperson should have a business card. And make sure you always have extra copies of your business card on you, because you never know when you’re going to run into a prospect.

5. Door hangers — Businesses from a wide range of industries have had success by placing promotional door hangers on homes and apartments throughout their area. It’s a good tool for building awareness, and you can even include a special offer or coupon on the door hanger.

6. Direct mail postcardsDirect mail continues to be one of the most powerful marketing tools. A well-written and nicely designed postcard can get you many responses from interested customers.

7. Calendars — Send out promotional calendars before the beginning of the new year to your clients and prospects, and you could end up staying in plain view for the entire year.

8. Pens and pencils — Promotional pens have a long history of being used for branding purposes. You can hand these out and send them with your mail packets. It’s a good tool for making sure your customers and prospects are always thinking of you.

9. T-shirts — An attractive T-shirt can act as a walking advertisement for your business. You can even wear one yourself to let everyone know about your company!

10. Reusable tote bags — This is a timely promotional tool that takes advantage of the green movement. Reusable tote bags can be used for grocery shopping, and if you brand the bags, you’ll be promoting your business at the same time.

Do you still market your business offline? Are there any promotional tips you’d add to this list?

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