Contact Us

7 Brochure Design and Printing Tips

May 24th, 2010

A brochure is a very important and effective marketing tool. It can effectively market your business to give you more profits by providing potential customer with all your contact and business information. This is the reason why you have to spend lots of thought and consideration in brochure design and printing.

1. Though it may a bit expensive, have your brochure designed by a company that has the experience to deliver quality products. They know how to communicate with your targeted customers to reap better profits. Moreover, the extra customers you gain through your brochure will be worth the money you spend to have your brochure designed.

2. It is only after you know your goals, and who you intend to target through your brochure should you set about designing the brochure. Once you list down the purpose of the brochure, you find it easy to design your brochure.

3. As it is not possible for you to provide all details of your business in the brochure, you have to first list out all relevant details. Then you have to choose and be specific in your choice of information to include in the brochure. Don’t forget to include your address, name, email address, phone number, logo and taglines to the brochure.

4. Think of a catchy heading for the brochure that will grab the attention of readers. It should create such an impact that your readers become interested in becoming your customers after reading the brochure.

5. The photographs and graphics you use in the brochure should be professional and of good quality. Use of poor photographs and graphics may give the wrong message to the reader. If you find it expensive to hire a photographer for your photos, you may find a great one in stock imagery. Remember that people who receive your brochure first take a look at the photographs and then read the brochure.

6. The colors used in the brochure should preferably be ones that are associated with your business.

7. Though you may have cheap paper options to use for the brochure, this is something that should not be compensated on. Be ready to spend as much money as required on paper and printer for your brochure design and printing. Instead of printing the brochure on your home printer, use a commercial printer as it gives better prints. It also helps you maintain the quality of your brochure in all aspects.

With the help of these tips, you will be able to design and create the perfect brochure to give potential customers and improve your business.

8 tips for effective Door Hanger Printing techniques

May 21st, 2010

A unique addition to the world of marketing is door hanger printing. Door hangers are not only affordable to a business person; they effectively reach your customers’ doorsteps. With the right door hanging printing techniques, you will be able to create and use a great door hanger to boost the performance of your business.

1. When you prints your door hanger, remember that the first thing your customer does with the door hanger is look at it. So you have to create a great impression that will grab the attention of your customer in the split of a second.

2. This is when you have to make your customers read your copy and respond to it. The best way thing to do this is to create a unique door hanger; perhaps by incorporating a die-cut shape.

3. There are hundreds of die-cut templates for you to choose in the internet for you to use on your door hanger. You can also create your own custom die-cut template for that extra look to your door hanger. Just ensure that the die cut is relevant to your organization and sends the message you require to your customers.

4. Make maximum use of door hangers by printing on its back too. Double sided door hanger printing techniques is economical for your business. In addition to this, you could use the back of the door hanger to elaborate the message you want to get across through the door hanger. You could include directions and maps, coupons, bullet points of service and more to the door hanger back.

5. If your door hanger is meant to create some direct response from its recipients, you could have your door hanger perforated or scored. It provides for easy tear off and is a great means of keeping track on the response generated through the door hanger. In fact, based on the response you receive from door hangers, you will be able to fine tune your next door hanger marketing technique.

6. Use the right paper for your door hanger for better and longer effects. Desktop printed door hangers may wither at the door while sturdy 12 point gloss covered door hangers last longer and create a better impression for your business. In fact, if you add a water resistant UV coating to your door hanger, you are sure your message remains intact on the door hanger till your customer finds it and does not get wiped off with the morning dew.

7. Before your door hanger is printed, get a hard copy proof of it so that you can check it for typos and design layout errors. It’s better to use electronic proofs as it can be used for repeat orders and easily make minor changes.

8. When you print your door hanger, print it in bulk as it is a cheaper option for you.

Keep these tips in mind for your door hanger printing so that you get maximum returns from them, with minimum expenditure or investment.

Cant find what you are
looking for?
Click here for a CUSTOM QUOTE

Design Studio

Need and eye catching design? Visit our design studio!
Design Studio

Have Questions?
Need Help?

Contact us at
877 YNOTPRINT (966 8774)

Payment Options | Privacy & Security | Terms and Conditions | Request a Brochure

Driving Directions | Going Green | Visit Houston | Newsletter | Employment Opportunities

Copyright 1983-2010 AIM Printing & Publishing.
All Rights Reserved.